Picking the right domain name can be a daunting task. There are so many options, but lucky for you there are some pretty tried and true guidelines that can make this a bit easier. Before you set-up your web hosting, let's take a look at some ideas to consider when choose a url for your website.
Easy to Spell
If it's hard to spell then it's going to be harder for people to type it in and get to your website. If they can't type it in, then they won't get to your website.
Easy to Remember
It should be easy to remember. Just like the spelling; if they can't remember it, then they are not going to get there.
Short and Sweet
The shorter the domain name the better. Keep in mind that shorter domains are harder to find, but it can help to have a creative professional help you come up with ideas and help you check to see what is available.
.COM it for businesses....if you can
We all know that .com is the preferable domain extension. It might be harder to find the right domain name with a .com, but many people consider it well worth it. .net, .biz, and so forth might be easier to find the right domain though. You do run the risk of being confused with the .com verison of the words you choose if you go with one of these alternative solutions.
Non-Profits Should use .ORG
This is the domain extension for organization that are not in business to make money. If you are not a non-profit, then it is deceiving to use a .ORG extension.
Government Agencies Should use .GOV
Just like .ORG domain extensions, be sure that if you are registering a website for a government agency, you pick the extension that is appropriate for your category of website.
Localized Domain Names
If you're in England use .UK. If you are in Canada, use .CA etc. There is also .US for the United States. It might be a good idea for your business to use one of these extensions, particularly if the focus area of your business and website is contained to a particular geographic region.